Looking wonky? Check out this email online.
Howdy ,
As much as I try to keep the Roundup focused on how I can help you, this time I need your help. I've finally launched the new Roughstock website, see, and I would very much like to have your feedback. Please, take a few minutes if you can spare 'em, and pass judgment on the havoc I've just wrought online.
Read on to see what I'm talkin' about...
The New! and Improved! Roughstockstudios.com
As you know, this thing has been in the works for a long time. I went with an ultra-straightforward design that better represents the shape Roughstock has taken over the last year or two. Please, take a gander:
Most importantly, I hope you'll share your reaction to the redesign at the end of this thread . I'll be making some minor tweaks over the months to come, and your input will make a huge difference. Did I leave something out? Do you have an opinion on the overall design? Should I not use the word "pee" on a business website? If you're too shy to leave a comment online, you can always reply to this email.
Recent Work: Siegfried Engineering
At fifty years old, Siegfried Engineering wasn't exactly the new kid on the block. The Stockton-based company had a solid reputation, but they hadn't updated their marketing materials in years. Competition in their industry is now fierce, and they knew it was high time to reevaluate their positioning. Working closely under their regular designer (and my old friend) Deanna Alcorn of DA Studios, we developed a communications platform to push Siegfried ahead of the pack:
Read about the process, and check out images and excerpts online.
Recently Published: Information Overload
Once relegated to academic textbooks and snooze-inducing PowerPoint slides, information graphics are suddenly everywhere. This article, pulished in the current issue of HOW Design Magazine, explores the graphic designer's responsibilities and provides useful tips for producing honest and understandable info graphics.
Read an excerpt online, or download a PDF of the whole article.
Quick Shots: When Good Marketing Goes Bad
Opt Out of Google Behavior Tracking | Google continues to test the boundaries of internet ethics by tracking your online behavior everywhere you go (and using that data to sell you stuff).
Anti-Advertising Agency | Author Anne Elizabeth Moore works to subvert illegal and invasive advertising techniques. More, please.
Copywriting in Action: Inspiration From the Financial Crisis | Two dramatically different approaches to messaging in a recession (from the Roughstock Library).
Bad Habits Can Kill Your Marketing Efforts | Learn how to change your marketing habits for the better (from the Roughstock Library).
And that's enough of that. As always, if you have any questions, complaints, comments, or are interested in learning more about what Roughstock can do for your organization, just drop me a line. Oh, and now that the website's off my plate, I'm looking for a fun new project to take its place; know of anyone who needs some great messaging?
Best,
Jess Sand
Owner
